Arla Protein powers up the York 10K as new Title Sponsor for 2025 

Jane Tomlinson’s Run For All is thrilled to announce Arla Protein, a sub-brand of the UKs largest dairy cooperative; Arla, as its new title sponsor for the 2025 York 10K; an exciting new partnership that aims to bring together a much-loved running event with a brand that is invested in the community and promoting healthier lifestyles. 

Set to take place on Sunday 3rd August 2025, the Arla Protein York 10K is expected to attract thousands of runners of all ages and abilities to the historic city of York as participants enjoy a scenic route that winds through the iconic city walls and landmarks, offering a fantastic experience for both seasoned athletes and those new to running. 

As title sponsor, Arla Protein will play a key role in enhancing the event experience for both participants and spectators alike. This will include pacer responsibilities, products supplied for goody bags and event village activations designed to get participants and spectators involved whilst giving them the opportunity to sample Arla Protein products.  

Siobhan Curtis, Marketing and Communications Director at Run For All commented, “We are incredibly excited to welcome Arla Protein as the new title sponsor for the 2025 York 10K. Arla Protein’s ongoing commitment to health and community aligns perfectly with the values of our event and we look forward to working closely with them, to make the 2025 Arla Protein York 10K the best edition for our runners and the city of York. 

Lucy Hurrell-Morgan, Strategic Brand Manager for Arla Protein, said: "Arla Protein is thrilled to sponsor the York 10K, an event that embodies the spirit of fitness and community. At Arla, we are passionate about supporting active lifestyles and empowering individuals to achieve their personal best. By partnering with the York 10K, we hope to inspire runners and fitness enthusiasts to fuel their performance with nutritious and high-quality protein products. We look forward to being part of this fantastic event and cheering on participants as they challenge themselves and celebrate their achievements. Together, let's make this year's York 10K a memorable and rewarding experience for everyone involved."